What the Latest Job Stats Say About Massage Therapy in Australia

Trends, growth, and what it means for your future in the industry

If you’ve ever wondered whether massage therapy is a sustainable long-term career in Australia, the numbers are in—and they’re promising. According to Jobs and Skills Australia, massage therapy is a growing sector with a strong employment outlook and solid long-term demand. But beyond the headline numbers, the data offers some useful insights into how you can grow, specialise, and stay competitive.

Exploring Career Opportunities in Massage Therapy: A Statistical Overview of the Industry in Australia.

Massage Therapy in Australia, The Industry Is Growing — But So Is Competition

Employment for Massage Therapy in Australia is projected to grow strongly over the coming years. With nearly 24,000 people already working in the sector, and thousands more training or qualifying each year, it’s clear the demand is there—but so is the competition. Staying current with evidence-informed practice, building a niche, and continuously expanding your knowledge are key to standing out in a growing workforce.

Most Therapists Work Part-Time or Run Their Own Business

The stats show that many massage therapists work part-time or are self-employed. While this flexibility is one of the great perks of the industry, it also means your success depends on your ability to manage a practice, stay motivated, and keep your skills sharp.

Female Therapists Dominate the Workforce

Gender Distribution in Massage Therapy in Australia

Roughly 70% of massage therapists in Australia are women, reflecting a significant presence of females in this profession. Many of these women juggle their practice with other responsibilities, such as family obligations or additional jobs, showcasing their ability to balance multiple roles. This dynamic not only highlights the commitment of female massage therapists but also underscores the importance of support systems that can help them thrive in their careers.

What This Means for You

Massage therapy remains a fulfilling and in-demand profession in Australia. But success in this industry isn’t just about working hard—it’s about working smart. Staying up to date with professional development, knowing your scope, and understanding how to support clients with diverse needs will ensure you stay competitive and confident in a shifting landscape.

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