10 Effective Marketing Strategies for Remedial Massage Therapists to Grow Their Practice

Attracting and retaining clients doesn’t have to involve a huge advertising budget. In fact, some of the most effective marketing strategies for remedial massage therapists are free or low-cost — they just require consistency and the right approach. Whether you’re just starting out or looking to refresh your client list, here are 10 tried-and-tested strategies to help grow your practice:

1. Claim and Optimise Your Google Business Profile

If you haven’t already claimed your Google Business Profile, this should be your top priority. It helps you appear in local searches like "massage therapist near me" and lets clients leave reviews, see your hours, and find directions. Keep your profile up to date and include photos of your clinic to boost credibility. LINK

2. Encourage Word-of-Mouth Referrals

Referrals remain one of the most powerful ways to gain new clients. A simple, automated referral program can encourage loyal clients to spread the word. Offer a small thank-you — like a discount or free add-on — for both the referrer and the new client.

3. Build an Email List and Send Regular Newsletters

Email marketing is still one of the most cost-effective strategies available. Regular newsletters can include health tips, clinic updates, availability reminders, and special offers — keeping you top-of-mind for clients.

4. Use Social Media Strategically

Instead of trying to be on every platform, focus on where your ideal clients spend time (usually Facebook or Instagram). Share client-friendly posts such as self-care tips, short educational videos, or behind-the-scenes looks at your clinic.

5. Create an Optimised Website That Converts

Your website should clearly explain who you are, what you offer, and how to book. Include a prominent booking button, mobile-friendly layout, and pages optimised for search engines using relevant keywords like “remedial massage [your suburb]”.

6. Collect and Showcase Testimonials

Social proof builds trust. Ask happy clients for short testimonials and place them strategically on your website and social media. Always get written permission before sharing. (Check with your local regulations sharing testimonials is not allowed in every location for allied health workers)

7. Run Occasional Promotions or Limited-Time Offers

Introductory discounts or seasonal promotions can attract new clients, especially those who need a little push to book. Just make sure offers are limited in time or availability to create urgency.

8. Network Within Your Community

Attend local health events, markets, or business groups. Building relationships with other health professionals (like chiropractors, osteopaths, and GPs) can also lead to a steady stream of referrals.

9. Start a Blog Focused on Client Education

Writing helpful, relevant blog posts can boost your visibility on Google while building trust with readers. Topics might include “How Massage Helps with Desk Posture” or “What to Expect at Your First Massage Appointment.”

10. Offer Loyalty Incentives

Encourage repeat visits with loyalty cards, package deals, or rebooking discounts. These can increase client retention and ensure your appointment calendar stays full.

Marketing doesn’t have to feel overwhelming or “salesy.” By implementing just a few of these 10 effective marketing strategies for remedial massage therapists, you can steadily build a thriving practice and a strong client base — without needing a massive advertising budget.