Massage Warehouse, I’d love to explore how we could work together
Supporting therapists together
I’m Brad, the Massage Therapists behind TheTherapyWeb.com I’d love to explore how our businesses could help more therapists discover the products and professional development we each offer.
We are currently bringing together a small group of complementary businesses for a planned Resources for Therapists page. It will introduce our community to selected suppliers and service providers relevant to running a practice in Australia and New Zealand.
Massage Warehouse’s focus on massage supplies and equipment makes your business a natural fit for this conversation. I’ve outlined a couple of ways we could start below, and I’d welcome your thoughts.
About TheTherapyWeb.com
TheTherapyWeb.com provides online continuing professional development for massage therapists, myotherapists and Bowen therapists in Australia and New Zealand.
Our online CPD study modules allow therapists to learn at their own pace. Courses focus on evidence-informed knowledge and clinical reasoning, helping practitioners make sense of the conditions and presentations they encounter in practice.
We stay connected with our therapist community through regular educational newsletters, articles, social media and course updates
A shared audience, complementary services
Massage Warehouse and The Therapy Web support different needs within the same professional community.
Your supplies and equipment support the everyday running of a massage practice. Our online CPD courses support therapists’ professional knowledge and clinical reasoning.
By introducing our customers to each other, we could help therapists discover relevant services while creating opportunities for both businesses to reach new audiences.
How we could work together
I was thinking that sharing links to each other’s websites and introducing our businesses through our newsletters could be beneficial for both of us. I’ve outlined a few ideas below, but I’m more than open to any suggestions you might have.
Reciprocal website recommendations
We could introduce our customers to each other’s businesses through relevant recommendations and links on our websites.
On our planned Resources for Therapists page, we would feature Massage Warehouse as an Australian massage supplies and equipment business, with a short introduction and a direct link to your online store.
Your website could include a similar introduction to TheTherapyWeb.com, linking your therapist customers to our online CPD courses. This could sit within a resources section, partner listing or an “Online CPD” navigation link—wherever feels most appropriate.
We would agree on the wording and placement together so that each recommendation fits naturally within the website and is useful to visitors.
Newsletter introductions
We could introduce each other’s businesses through our newsletters, helping more therapists discover the products and professional development available to them.
Our introduction would highlight Massage Warehouse’s supplies and equipment, with a link to your store. If you send a customer newsletter, a similar feature could introduce TheTherapyWeb.com’s online CPD courses to your therapist subscribers.
Each business could supply a short description and an image, making the introductions straightforward to prepare. We would agree on the content and timing, with each business sending to its own subscribers.
A simple starting point
We could begin with reciprocal website recommendations and one newsletter introduction each, or start with whichever activity suits us both best.
The idea is a mutual exchange of promotional support, with no placement fees payable by either business. We could review how things are working after three months.
The arrangement would be non-exclusive. Our planned resources page will support therapists in Australia and New Zealand and may include a local supplier for each country.
We would also welcome your suggestions. You know your customers and communications best, and there may be other simple ways we could work together.
I would love to discuss how we could help each other
I’d love to hear whether this could be a good fit for Massage Warehouse.
These suggestions are a starting point, and I’d be happy to discuss an arrangement that feels useful and manageable for both businesses.
You are welcome to reply to my introductory email or contact me directly below.
Brad Collins
The Therapy Web
info@thetherapyweb.com
